Title: 63 of 80 characters or/and 8-15 words.
Title must be keyword rich without "filler" or "dead" (such as "the," "and," etc.)
if possible, while still making it readable. Title must consist of descriptive
keywords along with business name on your home page.
How and where users see the title?
a) Shows up on the top bar (title bar) at the top of web browser
b) Search engine page results display blue highperlink on top of each result
block.
This by the way is good reference how long it should be since SE show only
limited number of characters.
As you see in above image if we do not use word and word craft will be visible
on second line of title (blue text line).
Description: ?110 to 150 characters shown below title on
search engine results.
Description - sentence or two describing the content of the webpage, using
the main keywords and key phrases on this page. Don't include keyword and key
phrases that don't appear on the webpage. Common problem for home page of website
where we try to use as more key phrases as possible but actually text might
appear on different page. * Tip: in home page situation we can use image title
for image and alt tags to introduce links to other
pages contents... After
search engine crawl the page and index it show title for image link
and alt
tag as text
on the page in cache view. See example
for text only version here... and compare it to standard cache
view (full view) here...
Keywords: 98 to 500 characters separated with coma. Unless it is
brand name (ex. Labelsonthefly) key phrases always better to use them single
words ex .wedding, labels return much more results and most of the people did
not type it like this.
Most of the user type wedding labels if they looking for one...
We need to be consistent but use different(slightly) set of above tags
on different (ex. different categories) pages.
If some one way will say that Title, Keywords and Description tags suggest
them to read either Google, Yahoo and MSN webmaster guide line. And make search
on any search engine to see results.
As better we are for human readers higher we in search engine result.
However if Google measure web sites by about 200 criteria we agree that
Title, Keywords and Description tags are very important but only
3 of that 200.
Recommendations for the Meta Google tags: The Meta Google tags are optional to use. You generally do not need to use Meta Google tags unless you want Google to do something specific with your site. The Meta Google tag is one of the few Meta tags Google will read, index, and obey.
Test Meta Title, Meta Key words and Meta Description Tags Leigh